SAVE THE DATE
Marketing in a New World Order
"If you spend it, will they come?"
Sunday April 20 - Tuesday 22, 2008
JW Mariott Hotel - San Francisco, CA
Don't miss this event! - For more information,
click here or contact Mike Kantor at mkantor@tpcww.com.
TPMA has partnered with Forrester Research to
invest time and intellectual capital to produce the groundbreaking study "The
Slow Burn of Trade Promotion Management". TPMA expects this type of thought
leadership and value to set TPMA apart from other groups involved in
representing Trade Promotion practices. Our members will use this information,
including the suggestions and ideas of our colleagues, to best service their
clients. Login to the Members Only section to
access the survey.
New - Co-op Benchmarking Levels
The TPMA receives many requests regarding the level of co-op dollars different
industries are providing to their retailers, as well as the different
reimbursement levels being offered. Our friends at Multi-Ad Recas
(www.multiad.com) have provided us with an updated summary of 2006 Co-op
Advertising offerings broken down by 46 industry segments. To access a PDF of
this valuable information, please click
here.
Copyright 1996 - 2007
Trade Promotion Management Associates
1055 Parsippany Blvd., Suite 405
Parsippany, NJ 07954
E-mail: headquarters@tpmaww.com
Reproduction or use
of contents in whole or in part is prohibited without written permission from
TPMA.
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Updated
12/11/2007
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